You might wonder how display stands could impact website traffic as these two are separate strategies. You use traditional marketing campaigns for a different group of people and an online campaign for young audiences.
Although the platforms are different, you can make them interconnected. To begin with, display stands are flexible. You can use them during trade shows and conferences. You can also use them outside a mall, school, or other public places. You can even pack the display and take it with you on an international trip.
The display may contain a summary of the information you want people to know. It includes the name and logo of the company. You can also have photos of the products and services you offer. You need a few taglines and phrases that will make people take action.
However, given how small a pop up stand is, you can only provide limited information. If you decide to overwhelm people with information, you need to minimise the text. No one will pay attention to the display stand if reading it is a difficult task.
Therefore, it helps if the display contains links to your website. Instead of placing a lengthy link, you can have the QR code. People who want more information will redirect to the site using the QR code. It is how display stands could be useful in boosting web traffic.
People might want more
Display stands will give anyone a glimpse of what your company has to offer. Detailed information is not available on the display stand. Anyone who wants to receive further information needs to go online and browse your website.
If the person reading the information on the display feels convinced that the products are worth trying, the next step is to order them. It can only happen when they decide to head to the website and place their order.
You can target local audiences
When you advertise online, you can attract a lot of people since they can read the information you posted. However, you cannot guarantee that they will go to the website since they might not even be among your target audience. When you use display stands, you are targeting local audiences. They are the first group of people you need to patronise your products. You want them to feel that your business is a part of the community and you would love them to help your business succeed.
It takes time
The use of display stands could increase the popularity of your website. You need to use other strategies though. Find a way to reach out to as many of your target customers as possible. Check if there are changes in web traffic after implementing these methods. You can also think of other ways to reach the people you want to advertise to.
If the use of display stands works, you can continue using them in public places. You can produce more for conferences and shows where you intend to attend.
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