Presets are a way to give your photos certain characteristics in Lightroom and many professional photo editing applications. Their primary use is to save you time. When you have a certain look that you like on your photos that you want to replicate in the future, you can simply save that look as a preset. Then when you want to use that look on a photo, you can just apply that preset!
You can save presets for many different aspects of a photo. You can adjust things like exposure, contrast, shadows, highlights, and more. In addition, you may be able to save presets that do more than one thing at once. For example, maybe you like to adjust the exposure and the white balance at the same time on some of the photos. When you save a preset, you can include all of the settings you are making on the photo in the preset or you can choose to exclude certain settings and only include the ones you like.
If you are using presets, you can edit your photos in a fraction of the time compared to using the manual methods. If, for example, it takes you ten minutes to edit a photo using a preset, without presets, then it would probably take you ten times more than that to edit the same photo without presets.
When you use presets, you are developing a consistent style for your photos. Aside from helping your photos look the same, it can also help you create a consistent brand for your photography. When you look at the work of other people, you would see that they have a consistent style that shows through their work.
Presets save you time! If you have ever had dozens of photos to edit and needed to finish the editing in one day, then you know how important this is. If you are busy and have multiple things to do, time is a very important factor. If you are able to edit your photos faster, you would be able to do more things while still getting the photos done.
Presets also save you effort when compared to laborious manual editing. When you manually edit a photo, there are tons of settings that you have to deal with every time. Using presets minimizes that. Plus, presets can contain settings that you know you would want to use every time you edit a photo. So you don’t have to take all those repeat settings into consideration every time.
Using presets can even help you if you are just lazy sometimes. Let’s say you don’t want to edit photos. You just want to apply all the presets to the photos and leave it at that. So you can spend less time to get the photos ready and presentable.
Presets are awesome and there are many amazing premium lightroom presets that can help even a newbie achieve professional results. If you have never tried presets before, I highly recommend you to try them and experience the amazing benefits of using them.