We can all agree that customer experience is the key to running a successful eCommerce. You have to invest in making your customers feel that you value and care about them, and the case is not any different in the B2B markets. The B2B owners also realize the need for a B2C feature from eCommerce sites and among those features are multiple pricing options, personalized recommendations, promos and offers, seamless checkout processes, among others. This is because, regardless of a B2B or B2C case, they all want the same thing and that is to offer their customers the best customer experience. This is the only way they can attract new buyers every time and retain the old ones. Buyers love it when they can buy a product in the most seamless, painless, and efficient way.
Luckily, Magento 2 customer groups feature has come in to make things easier for the business learners. Business owners can now integrate this feature to segment their customers and ensure that every buyer gets what s/he deserves in terms of quality, quantity, and pricing. How do B2B benefits from this feature and the Magento 2 in general?
It helps in customization
With this feature, you can easily customize your customer’s front-end buying experience by ensuring that you are offering them content that matches their needs. You can adjust the catalogs and price lists and customize what every customer can see depending on the kind of products that they prefer. This means that with the customer groups features, you can provide specific companies with dynamic pricing based on product type and the quantity. You can also segment the user experience as per the locations or product lines. This way, different firms can only view products that are available in the product of their preference or their preferred location.
Easier personalization and segmentation
The other benefit to expect from Magento 2 customer groups in your B2B is that it provides your customers with easy to use search and navigation tools. With these, they can easily find their way around your site and look for the exact products that they need. This, in return, ensures that you are offering your customers with relevant content based on their preferences and browsing behavior. Also, you can group them depending on their preferred products and quantity so you can provide each group with the kind of content that they expect you to. What’s more? The feature enables you to offer particular groups with discounted prices, product catalogs, and even site layout to specific customer groups.
Enhances easier pricing structures
With Magento 2, you can easily set up different process for different groups of customer groups. You can group the buyers under different product types, quantity or even group the loyal customer in one group, and this way, each of them will have access to a specific price structure. Some of the structured prices include discounts maybe for the loyal comers or tier prices for those that buy in bulk.
These are the top three reasons why you should consider the Magento 2 customer groups for your B2B and see just how much it can improve customer experience.