As the founder and CEO of InventureX, Kyle Thomas has turned his experience building brands into a business that’s worked with over 350 clients. InventureX is a company that works with clients to create successful crowdfunding campaigns. As the most positively endorsed crowdfunding company on the internet, Kyle Thomas is confident that InventureX can find your brand’s perfect audience.
While it’s difficult to predict what the future holds, InventureX’s history of being a top performer in the crowdfunding realm speaks for itself. Established in 2012, InventureX has accumulated the success and clientele of a company double their age. I caught up with Kyle Thomas to discuss InventureX and how it has innovated the crowdfunding industry.
Why did you choose to focus on crowdfunding?
Crowdfunding is one of the most productive concepts to come out of the modern age. While supporters once sent companies well wishes as these businesses asked for money from large banks or big-time investors, those same supporters can now help them succeed through donating to their crowdfunding campaigns. This has changed the game in how and what products are made.
Through crowdfunding, consumers are directly funding products that they’d support. This is, in a way, a direct representation of supply and demand. An idea is introduced, supporters ask for – or demand – it through their donations, then businesses can supply this demand with those funds. It’s an effective, mutually beneficial process.
Why did you start InventureX?
With the popularity of online marketing growing, it has also become more difficult to put your products in front of potential supporters’ eyes. We often see these great ideas pitched to the public and get little to no traction due to a lack of exposure. That’s not because the product or idea isn’t good, it’s that they didn’t craft their marketing strategy. Unfortunately, not understanding strategies, algorithms, and techniques can be the difference between your brand being seen by one million people or ten. We form relationships with these brands so that we can bring our campaign strategies to their table and help them be seen. Once they’re seen, many of those audience members become supporters. In the crowdfunding industry, support means money that can go directly into your brand’s future.
Speaking of the future, what does the future of InvestureX look like?
There’s no predicting that, but I know it’s bright! The great thing about what we do is that new technologies and strategies are coming out every day that make our job even more relevant. Being able to provide a service that stays on top of the advancements is why we do what we do. I’m confident that the future of our company will be full of new opportunities for our business and our clients’.
InventureX has put itself at the top of a market whose growth has only begun. By understanding the art of communication and marketing in crowdfunding, Kyle Thomas and his team work to be and stay the best for their clients. As Thomas said, there’s no predicting what the future holds, but it’s bright for anyone looking to bring new, innovative ideas into the world. Want more Kyle Thomas interviews. Check out his Interview.Net and ExceptionalMindsBlog interviews where he talked about how InventureX is changing the way crowdfunding is approached.