SEO may seem like a confusing topic, if you have never had to consider your website’s SEO previously, but there is no need to worry as this article will give you hints and tricks of how to help to improve your website’s SEO and how to receive help if this topic is too difficult to achieve on your own.
Look at your SEO audit
The reason why you should look at your audit is because it helps to identify areas that need attention and extra consideration, so then you can therefore start to begin to develop a highly successful strategic plan that aids improvement. Although the audit alone will not help to improve your SEO, it is an important first step to consider in effectively and efficiently boosting and improving your efforts towards SEO.
A technical SEO audit requires use of a number of tools to help identify how different aspects of your website are contributing to your SEO. Unfortunately, the average small business does not have lots of knowledge of this complicated subject or have easy access to these types of tools. That is why it is of benefit to consider using professional help to improve complicated aspects of your SEO. Luckily, SEO Manchester offer help and SEO services for many small businesses.
Make sure your website is mobile friendly
Mobile site optimization is no longer optional for businesses. Since 2015, Google has been penalising websites and webpages that are not optimized for the use of mobile devices. You may be wondering why Google are being harsh towards those who do not have mobile friendly websites, but this is because over half of all search engine searches come from mobile devices. Consumers also rely on Google maps in order to find where small businesses are based, so therefore your small business’ website needs to be able to provide this important feature, so customers know exactly where to go to find your business premises.
Furthermore, mobile website optimisation isn’t only important for customer-based businesses. Business to business brands and companies also need to make sure that their corporate website is easy to navigate and read from our portable smaller screens. It is possible that over time, less and less internet users will be using a desktop computer to search the internet, as we are practically glued to our smartphones. In order to keep up with the ever-changing times, it is essential to make sure your website is planning for the future changes regarding SEO.
You may wonder how you can make your website mobile friendly, well if you have limited knowledge on technology and the way in which websites work, then it is a good idea to seek professional help as they will put you at ease and tell you exactly what your website is lacking. As mentioned previously, SEO Manchester are able to help with technical issues regarding SEO.
Insert and improve your metadata.
If you wish to be on the top page of the Google search results (most company websites need to be on the first page of google results) you’ve got to make it easier for Google and other search engine providers to know exactly what your pages are about and what search results they should relate to. Make sure you insert metadata or improve the existing metadata on your pages is a certain way to help to increase search engine optimisation results for your website pages.
This is what you should consider when you are looking to optimise your metadata
Make sure your title is clear, as this is the title that will be displayed at the top of the browser window as well as the headline on the SERP. Make sure to include your keywords close to the beginning of the title. Add clear description, as this is important because it shows up on the SERP and tells internet users what the page is about and the topics that it includes. Be sure to create a clear and accurate description of the page that’s brief while still emphasizing on your chosen keywords.
It is also important to add Alt Tags, this stands for alternative text descriptions, or alt tags, are used to describe any images, videos, or visual media that you may choose to use on your pages. This not only informs Google and other search engine providers what your images are based upon, but it also helps the search engine determine when it is correct to deliver this content within its own image search results.