When was the last time you were satisfied with a rewards program in India? Chances are you don’t remember because there haven’t been many loyalty programs in the country. It is also because the few reward programs that are available in India look good only on paper. When it comes to redeeming points and buying actual goods with it, they fall short. Or their terms and conditions show up and limit your redeeming ability. While some don’t allow you to use your reward points across merchants, others have poor customer support.
All in all, it is safe to assume that the loyalty programs in India are not as good as they claim to be. Until now when there is a new program in the market. Called Dhani Points, it is a valuable part of the Indiabulls Dhani app that aims to provide a flurry of benefits to users who transact using the Dhani portal.
But before digging into this new loyalty points app, let’s understand why such reward programs are popular in the first place.
Why are Reward Points So Popular?
To get a good understanding, one can ask the question as to why cashbacks are so popular today. Various wallets and bill payment apps provide attractive daily cashbacks which most tech-savvy users take benefit from. For example, if a person paying a bill of INR 200 gets an instant cashback of INR 20 (i.e. 10% cashback), he will be happier with the service and will be willing to use that service a second time.
The habit of saving even a small amount is also another reason why such programs and apps are popular among Indians.
Some of the other main reasons cited by users for their attraction towards reward programs are:
- Does not require extra efforts from the user
- Enables benefits on routine tasks like paying a water bill
- Ability to convert loyalty points into actual money.
Dhani Points: The What and the How
How Dhani Points differs from other traditional reward programs is that it is complementary with the Dhani app which is used to get instant personal loans. It works along with the transactions that a user does on the app and rewards them with points. These reward points can then be redeemed for buying services or paying bills or even as part of personal loan repayment.
Top two salient features of Dhani Points:
- First of its kind in India as it lets you earn points for each and every transaction
- Earning points is in addition to any discounts that are availed across third-party merchants (e.g.: Cleartrip discounts while booking a flight)
In a way, Dhani Points lets you make your EMIs cheaper. Because every time you make an EMI payment, points earned by you are converted to cash. Similarly, for all transactions that you make, you earn Dhani Points.
Different Ways to Earn Dhani Points
A list of common ways to earn Dhani Points in the app:
- Refer a friend; get 1000 points
- Make a bill payment or recharge your mobile; get 20 points
- Book a bus , flight ticket or hotel; get upto 40 points
Other activities like playing games can also get you extra points.
Experience the new type of reward program with Dhani Points and start earning reward points. Download the Indiabulls Dhani app today and enjoy attractive offers and services including instant personal loans in a matter of minutes.