- What is Twitter and how does it affect the world today?
Twitter is a social networking service which introduced the concept of micro blogging into the world in 2006 when the world was still digesting what we call social media marketing today. Users post worded messages and interact by one another through tweets.
Since 2006 Twitter has gained massive popularity throughout the world, in 2012 Twitter reported that more than a 100 million users posted 340 million tweets a day and in today’s world twitter is conceived as the most influencer social media platform where you will find industries, celebrities and politicians which can be contacted directly and can lose or gain followers depending on their opinions and outlets upon issues around the world.
Numerous hash tag movements have originated on twitter and many industries have been faced with backlash from the public regarding certain issues which have serious consequences as we’ve seen stock prices fall regarding how people view the industries via their statements. Donald Trump’s election campaign took a nosedive in 2017 right before the elections due to the candidate’s views on a number of things.
Careem, a private taxi company has faced backlash in Pakistan with people resorting to people boycotting the service due to their insensitive humor regarding the Pakistan Cricket Team crashing out of the world cup in 2019.
Twitter has the power to influence the masses and if used in a positive manner Twitter is a great tool to use to help you reach your targets in life. We’ve seen celebrities divest themselves in different industries such as fashion, alcohol and in marijuana recently and a single tweet has the power to have millions of people to show up and buy your product or services.
Twitter is not only restricted to the rich and powerful though, if you’ve just engaged in a startup then having a PR team manage your twitter will reap benefits for years to come if used wisely.
- Retweeting And Twitter
There are a number of ways in which you can use twitter to expand your horizons in terms of clients ranging from pictures, polls, hash tags and direct interaction. A lot of people start on the wrong foot on twitter and don’t realize the power of retweeting.
Retweeting can guarantee you an audience that you never thought you could approach ever before and bring about the following of your idols and giant influencers onto your twitter sphere. If you’re new on twitter and you’re just dishing out proposals and promotions or even your own opinion how many people do you think will bat an eye in your direction. Retweeting is vital. Retweeting whether in support or against or even from a neutral standpoint can do wonders.
Many fail because they stick to themselves but if you curate and provide high quality third party knowledge to your audience then you’re building trust with your followers and not to say that when you retweet from an influencer who has a following much larger than your own then it’s a good idea to be on your influencers radar, you never know when he or she could retweet your tweet and provide you with the social media push you’ve been looking for.
Connect with thought leaders this way because thought leaders are always focusing on other thought leaders with an aim to increase media coverage. Retweeting a thought leader’s tweet to your audience can resonate with your audience well and that could change their view of you and your brand.
The more interactive you are with the heavyweights of twitter the more benefit you can gain from them. Industry analysts, influencers and even journalists are all present on twitter in today’s day and age and in today’s world entire campaigns are fought based on twitter and other social media platforms. Petitions are created on twitter which has valuable impact all over the world.
That is the power of retweeting because at any one point a single tweet can reach the screens of one hundred million users at the same time. That is the power of social media that is the power of twitter. Learning the strategies of retweeting and engaging with influencers on your twitter enables you to have an interactive page which has a strong following that can get your message across all over your audience and then some.
Retweeting impacts your Twitter business critically and it is up to you if you want to reap the benefits of this tactic discussed here in this article.