Branding is an intangible emotion in many ways. A company or business becomes a brand when people start recognizing it and the products/services beyond the obvious advantages or features. Brand image and identity is the reason why some consumers buy a product, even when they are not aware of the features or is not very sure of the benefits. These consumers are more interested being associated with the brand.
SEO, on the other hand, refers to all the strategies and practices that are used to rank higher in search engine. SEO is as important for Yahoo and Bing rankings, as it is for Google. So, how is SEO related to branding, and how can your business make the most of this connection? In this post, we are discussing some of the very basic aspects.
SEO, link building and branding
Guest posting & link building are critical aspects of a comprehensive SEO campaign, and Google relies on links for search rankings. When your business gets links from reputed, known websites, it comes as a huge signal for search engines, and having presence in your own industry does enhance your brand value. When you also give away links in good contents to other websites, it works as a big advantage for your website too.
SEO, social media and branding
Shares on social media do get you some coverage on these big platforms, and eventually, Google does index content from social media. Even if this doesn’t directly contribute into better rankings, social shares do bring in traffic, and also, it is the simplest way of telling the world that your company exists, which is a good way to add to brand value.
SEO, branding and click-through rates
Some websites do have a better click-through rate than others that are placed higher in search engines. For example, if your website is on the first page of Google and is getting more hits than one of the websites on the top, it can be said that your click-through rate is better, and your website will soon have better rankings.
SEO and brand mentions
Companies that have frequent brand mentions, or when more people are talking about a company, search engines tend to reward these websites. This became even more important and critical since the Panda update. When you want your brand to stand out, you have to work towards SEO and ensure that your brand finds mention organically on different and websites, and this could enhance your website’s authority in no time.
Taking the leap forward
It is absolutely critical to find an SEO agency that can actually fix your branding process with the help of Search Engine Optimization. Agencies and marketing firms that have the experience of white-hat SEO and can utilize social media effectively can put together a campaign that will work for your website’s current needs and will also enhance brand value for the future. Of course, this may need some research and an understanding of how SEO and branding can be defined for your brand. We strongly suggest that you hire the best SEO agency you can find. To do the same, review their work, check what their team members think of branding as a subject, and ask about their work process. SEO is transparent, so an agency that cannot explain their approach to the job should be ignored in the first place.
If you want to make the most of SEO for enhancing and improving authority of your brand, focus on real content and give the audience enough organic information to share on the web and all relevant platforms.